If you want to get the most out of Pinterest for business, make sure your posts are optimized and appealing to Pinterest users. Optimizing your pins ensures that they appear in the correct audience's feeds and are much easier to locate among the millions of photos posted on Pinterest every day.
Are you unsure how to go about it? Here, I'll show you some fantastic techniques for improving your pins and making them more interesting to Pinterest consumers so that they perform successfully.
Use High-Quality Images That Are Tall and Narrow
Did you know that vertical photos on Pinterest are more effective than horizontal ones? According to statistics, vertical pictures are shared far more frequently. If you're using horizontal images, switch to a vertical format.
The reason for this is that vertical images take up more room. As a result, they capture your attention as you scroll through the results. So, when possible, make tall, vertical photos to maximize exposure.
The correct size for a Pinterest-friendly image is 735 pixels by 1102 pixels. This aspect ratio is called 2:3, and it's perfect for pins. Images with these proportions tend to get 60% more pins. This will allow you to see further better outcomes.
Any other size and your pin may be cut off or look distorted when it's shared. So, make sure to resize your photos to the correct dimensions before uploading them.
Use Videos to Give Users More Information About Your Product or Service
Video pins are great for optimization. They tend to generate much more interest, increase engagement and provide more information and value.
When creating a video pin, make sure it's high quality and visually appealing. The video should also be succinct so that viewers don't get bored.
Adding a transcript or closed captions can help with SEO, as Pinterest users prefer pins with text.
When creating video pins, it’s important to give them subtitles. A lot of users prefer to view videos without sound, making subtitles essential. You’ll also need to follow guidelines regarding the correct size and how to clearly title the video.
When you start to add video pins, they will help to drive a lot more traffic to your site and your Pinterest account.
FYI: You can repurpose your video pins for IG + FB stories!
Write Compelling Descriptions That Include Keywords
For each pin you produce, you’ll want to give it a custom description. This helps to optimize the pin, ensuring it can be found easily by users. The ideal description is around 200 characters in length and contains relevant keywords. At the very least, it should aim to include the title of the pin.
Be aware that although 200 characters is the ideal length, you’ll want to focus on strengthening the first 50-60 characters. This is because these are the only ones shown to users before they click on them. So, you have 50-60 characters to capture their attention.
Incorporate a Descriptive Title
When you're creating your pins, make sure to include a catchy and descriptive title. This will help people understand what the photo is about without having to click on it.
Including keywords in your titles can also help your pins rank higher in Pinterest's search results. So, be sure to use relevant keywords when crafting titles for your pins.
Make Use of Keywords
When it comes to SEO, keywords are essential. And Pinterest is no different. To ensure your pins are being seen by the right people, you'll need to use relevant keywords.
Pinterest allows you to add up to 20 keywords per pin. So, make use of this valuable real estate to help your pins get discovered.
Including keywords in your titles, descriptions, and even board titles can help. But, it's important to use them in a natural way that doesn't sound forced or awkward. Experimentation and split testing will help you figure out what works best for your brand.
The best way to do this is to include them in your pin descriptions.
Optimize Your Website For Rich Pins
Pinterest has a great feature known as “rich pins.” However, it will require you to optimize your website with a few specific meta tags. This might mean you’ll need a professional to help you.
Rich pins are pins that include extra information, such as the author, a product price and where to buy it, or a recipe ingredient list. They help people to decide whether they want to click on your pin or not, so it’s important to use them if you can.
There are six types of rich pins: app, movie, product, recipe, article, and place.
Before you can use Rich Pins, you must first register for them. This is to ensure that your data syncs correctly.
- You'll need to use rich meta tags on your web pages if you want to display product, article, or recipe content on them.
- After you've added meta tags to your web pages, test one of them in the Rich Pins Validator.
- You'll get an approval notice if the website you're applying to has been properly marked-up.
After you submit your application, Pinterest will evaluate it and respond within 24 hours.
When you create a new Pin, all relevant material from web pages with the correct meta tags will display as Rich Pins. Pins that link back to articles with rich meta tags will now be listed as Rich Pins.
Focus On Creating Pins That Are Interesting and Helpful, Rather Than Promotional
People come to Pinterest to find things that inspire them, so make sure your pins are just that.
Your pins should be interesting and helpful, rather than promotional. This is because people come to Pinterest to find things that inspire them, not to be sold to.
If you want to promote a product or service, do so in a way that is helpful and informative. For example, if you're promoting a new skincare product, include before-and-after photos or a tutorial on how to use it.
Including a call-to-action in your pins can also be helpful. For example, you could ask people to visit your website or enter a contest.
Pinterest is all about visuals, so make sure your pins are top-notch.
The above are some of the best ways to make your pins more interesting to Pinterest users. By following these tips, you can ensure that your pins are being seen by the right people and generate more traffic to your website. If you are just starting out, you would do well to research as much as you can about pin optimization before making your first posts. Research how to best use Pinterest's features for your business. There is a lot of helpful information out there (psst…I really meant here), so take advantage of it!
Keep an eye on your analytics to see how many pins you're getting, and make adjustments to your plan as needed. Good luck!
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