What You Need To Know About Starting An Online Business After the Great Resignation – A Guide for Aspiring Business Owners

Are you looking to start an online business? If so, there are some very important things that you need to know before launching your business venture. By being aware of these key points, you will be able to avoid many common mistakes and pitfalls that aspiring entrepreneurs often face when starting an online business. Here's what you need to know about starting an online business after the Great Resignation.

First and foremost, you will want to make sure that you have a solid business idea. Your idea doesn't necessarily need to be all-encompassing and revolutionary, but it does need to be something that is marketable and viable. When coming up with your business plan, think about the target audience for your product or service and how much demand there currently is in the marketplace for what you are offering.

Next, you should ensure that you have enough capital to get your business off of the ground. This can include both startup costs as well as ongoing operating costs, such as hiring employees or purchasing equipment necessary to keep your business running smoothly. If needed, consider turning to outside sources, such as investors or small business loans, in order to obtain adequate funding for your business.

You will also want to make sure that you have a strong support network in place before starting your own business. This often includes having the backing of friends and family members who will be there to offer emotional support, as well as professional guidance or advice when needed. Additionally, be sure to research all available resources, such as business incubators or local business organizations in your area, which may be able to help you get started on the right foot.

Finally, don't forget that it takes time and hard work to successfully start a new business venture. While the process may seem intimidating at first, with the right preparation and planning it can be done with relative ease. By following these simple tips, entrepreneurs can give themselves a much better chance of achieving their business goals.

Here's the rundown:

1. Make sure you have a clear understanding of your target market and what needs or wants your product or service will fill.

I can't stress this enough! Having a well-crafted business plan that outlines your goals and how you plan to achieve them is essential for any new business, but especially for women entrepreneurs who often face unique challenges and obstacles.

Creating a detailed business plan is one of the most important steps you can take when starting your own business. This document will outline your company’s goals, strategies, financial projections, and more. It will serve as a roadmap for you and your staff.

  • Who are you serving? – who is your customer?
  • How will you serve them? – how will you deliver your product or service?
  • What will you serve them? – what type of product or service are you offering?
  • Why are you serving them? – why are you serving this particular type of customer?

For me, it was creating content, courses, guides, and templates to help other women entrepreneurs grow and scale their businesses because I know first-hand how difficult and challenging it can be to try to do everything on your own and with limited funds. Once I got the hang of things, I realized I could put my own spin on things, then help other women who were in a similar situation to me.

In other words, I created the content, courses, guides, and templates that I wish I had when I was just getting started.

2. Do your homework! No, seriously, don't skip this step.

The late great André Leon Talley would always say, “Do your homework!” And he wasn't wrong.  In addition to researching your target market, it's important to also have a good understanding of the competition (I say, collaborators). Who are they? What are they offering? How will you be able to differentiate yourself in the marketplace?

Learning as much as you can about your chosen industry, what it takes to be successful in it, and the common mistakes people make is essential for any business owner but especially for anyone who is starting their businesses from scratch.

If you believe in your business, then fight for it and don't let anything stand in your way.

What are other businesses in your industry doing well? Are there any areas where you feel you could improve or fill a void? Knowing both your target market and your competition is key to developing a successful business strategy. The more research you do into your target market AND competition, the better prepared you will be to start a successful business.

3. Make sure you have the financial resources in place to sustain your business venture.

It takes money to make money, as they say. Whether it's startup costs like purchasing materials or equipment, hiring employees, or paying for advertising and marketing campaigns, you need to make sure that you have the necessary financial resources in place from the get-go.

Make sure your numbers are realistic and that you have a solid understanding of all the costs associated with starting and running your business. However, many entrepreneurs often overlook the importance of financial planning when starting a new business. This includes not only startup costs but also ongoing operational costs like employee salaries, equipment, inventory, and so on. It's important to have a clear understanding of all the costs associated with running your business so that you can make informed decisions about pricing, budgeting, and fundraising (if needed).

When it comes to financing your business, you will likely have several options available to you, including small business loans and investors, using crowdfunding platforms such as Kickstarter or Indiegogo, or even utilizing small business grants if they are available in your area.

Or you can do what I did, bootstrapping. Bootstrapping a business means that you use your own personal finances to finance your business venture.

This option can be riskier, as you are essentially putting your own personal assets on the line, but it can also be more rewarding both financially and emotionally. If you do choose to go the bootstrapping route, be sure to have a solid plan in place for how you will generate revenue and make a profit quickly.

Plan out how much capital you need in order to launch and maintain your business, as well as where you will obtain that funding from. This can include seeking investors or loans, or saving up the money yourself if possible.

If you need help figuring out your financial situation, it may be worth consulting with a financial advisor or accountant to develop a realistic budget and ensure you have access to the necessary funds to get your business off the ground and can guide you through the process and offer useful advice along the way.

Above all else, make sure that you are 100% committed to your business venture and willing to put in the time and effort required to succeed.

Whatever route you choose, do your research ahead of time so that you know exactly how much funding you need.

4. Have a clear marketing strategy in place to successfully promote and market your company.

This is critical for any new business but especially important for women entrepreneurs who often have to work harder to get noticed in a male-dominated marketplace. Having a well-thought-out marketing plan will help ensure that you are reaching your target audience and making a positive impression on potential customers. This goes back to how you will serve your customer. How will your potential customers find you?  Will you focus on SEO, social media marketing, content marketing, or a combination of these strategies?

To succeed as an entrepreneur, you need to have a solid marketing strategy in place. This is particularly important for women entrepreneurs, who can face significant barriers when trying to market their businesses. To develop this strategy, it is essential that you understand your target audience and how to reach them. You may choose to focus on SEO, social media marketing, content marketing, or some combination of these strategies.

Along with having a clear understanding of your target market and how you will reach them, it is also important that you develop a solid plan for advertising and promotion. This can include participating in industry events, exhibiting at trade shows, or conducting targeted online advertising.

Social media is also a great way to connect with potential and current customers, as well as build up a community around your brand. Platforms like Facebook, Instagram, Twitter, and LinkedIn offer businesses of all sizes the opportunity to reach a wide audience with little to no cost.

In addition to social media, there are also many other great marketing channels available, such as email marketing, content marketing, and paid advertising.

The bottom line is that promoting and marketing your business effectively is essential for success. There are many great channels available, so take the time to research and find the ones that work best for you (Where is your audience?). Reach your target audience and achieve greater success in the long run by promoting your business in the right way.

5. Don't be afraid to ask for help!

There are many resources available to small businesses, so take advantage of them. Seek out advice from mentors, other entrepreneurs, or even government agencies that offer assistance to small businesses.

Don't be afraid to ask for help from those who have gone through the process before or who have knowledge and experience in the area you are looking to enter.

They say that being a business owner can get lonely, but it doesn't have to be this way. Build a strong network of friends, family members, mentors, or professional advisors who can provide advice and support along the way. These connections can help guide and motivate you on your entrepreneurial journey, so make sure to take advantage of them whenever needed!

6.  Be prepared to work hard and hustle!

Starting a new business takes a lot of time, energy, and dedication. Be prepared to put in the long hours needed to get your business off the ground and running smoothly.

Success won't come overnight, but with hard work and dedication, you can make your business a success. Starting a new business is not easy. It takes a lot of hard work and determination to make it successful. Sometimes you'll have no idea why you're putting yourself through such agony!

Do not give up, and continue working hard until you achieve your goals. If you focus on the positive aspects of your success, it may help you stay motivated and focused throughout difficult times. Remember, however, that even a little progress is better than nothing at all. Going slowly is preferable to not moving at all!

Don't give up on your dreams just because things get tough.  Keep moving forward and stay focused on your goals, even when things seem difficult.

SO, this does not mean forgoing sleep or eating. When I mean hustle, I mean a controlled hustle. I have my business hours set. You can't reach me once my Do Not Disturb notification kicks in. I'm human, not a machine. Manage your time so it doesn't manage you.  Take care of yourself and your business will take good care of itself.

7. Have patience and be persistent!

It takes time to build a successful business, so don't get discouraged if things don't happen overnight. Stay focused on your goals and keep moving forward, even when things are tough. Don't give up if things don't go exactly as planned! It's inevitable that you will face some challenges along the way, but with a strong work ethic and good strategy, you can overcome anything. So keep your head up and remain determined to succeed – it will all be worth it in the end when you finally achieve your dream of starting a successful business.

Have realistic expectations. Rome wasn't built in a day and neither will your business. It takes time, dedication, and hard work to get a new venture off the ground, so don't expect overnight success. Be prepared for bumps along the way and always stay positive!

8. Keep learning and growing.

As your business grows, make sure you are constantly learning and expanding your knowledge base.  Read books, attend conferences or seminars, and network with other entrepreneurs to stay up-to-date on the latest trends in your industry and gain valuable insights.

There are many resources available to help you get started, including online tools, books, and articles. Be sure to take advantage of as many as possible. This can not only help you stay competitive, but also provide new opportunities for growth and success.

Learning and growing are essential for any entrepreneur, so don't be afraid to invest time and money in expanding your knowledge base. Even if you are an expert in your field, it's important to always keep learning!

In a constantly changing environment such as business, staying up-to-date with the latest advancements and trends is crucial for success. So make sure that you are always seeking out new opportunities for learning and growth as an entrepreneur. This will help you be better prepared to handle any challenges that come up and will also make you more successful in the long run.

With hard work, determination, and a little luck, you can achieve success in your business venture.

9. Have a clear vision for your business and make sure all of your employees are on board with it. 

Set specific goals, deadlines, and objectives so that everyone knows what is expected of them. A clear vision will help your business stay on track and focused, which will result in greater success.

Make sure everyone who works for you is fully invested in the success of your business. Include them in the decision-making process, set clear expectations, and give them the tools and resources they need to succeed. Make sure to reward good performance with bonuses or promotions as appropriate.

A strong team united by a shared vision can help take your business to even greater heights!

Having a common goal will allow everyone to be on the same page and work together toward the same objectives.

10. Be flexible and adaptable.

As your business grows, you may need to change your plans or pivot in order to stay ahead of the competition.  

With new challenges come new opportunities, so don't be afraid to adapt and evolve as your business evolves. Be prepared to make changes as needed and always be open to new ideas.

If something isn't working, be prepared to make changes in order to stay competitive. Keep an open mind and be flexible – that's the key to success for any entrepreneur! Just don't try to change multiple things at once!

Flexibility will help you stay ahead of the competition, identify new opportunities for growth, and ultimately achieve greater success in your business.

Whether you are just starting out or have been running your own business for years, there are always ways to grow and improve. By keeping a clear vision, adapting as necessary, and staying focused on your goals, you can be sure that your business will continue to thrive into the future.

11. Be organized and stay on top of all the moving parts of your business.

As an entrepreneur, you will quickly learn that there is a never-ending list of things to do and that the line between work and life can become blurred. This is why it is so important to get organized and stay organized from the very beginning.

Having a good handle on the day-to-day operations will help you avoid any surprises down the road. This could start with a simple to-do list, a planner, or the free version of your favorite task management software. Trello is a good and beginner-friendly one. As your business grows, you could then invest in paid versions of software like ClickUp, or Dubsado.

You must also keep on top of all the financial aspects of your business, such as accounting and taxes. Hiring an accountant can be helpful in this department, but there are also many great online tools that can make managing finances easier.

Lili is great for freelancers (and FREE) who are just starting out. Quickbooks is great for small businesses (there's also an option for freelancers). It's what I use for my ecommerce store. While there are other options, integrations are scarce. I'd rather pony up the cash if it's going to save me time and money in the long run.

Keeping your business organized and on top of all the moving parts is key to staying successful. Whether you are just starting out or have been running your own business for years, there are plenty of great tools available to help you stay in control and prevent any surprises down the road. From simple to-do lists and planners to advanced software like Quickbooks or Dubsado, there is something out there to suit every need.

12. Have fun!

Remember that starting a business should be enjoyable, so make sure you take the time to enjoy the process. Don't get so wrapped up in work that you forget to enjoy the ride. Although starting a business can be a lot of work, it can also be very rewarding. Make sure to enjoy the journey and take pride in your accomplishments along the way. Celebrate your successes, no matter how big or little they are because they're all victories.


If you are looking to start your own business, there are some important things that you need to know before getting started. By having a clear understanding of the market for your product or service, making sure you have adequate funding and building up a strong support network of friends and family members, entrepreneurs can give themselves the best chance at success when launching their own company.

The process may appear daunting at first, but with preparation and planning, it is achievable!

Best wishes in your endeavors!



ELIZABETH ALARCON - PINTEREST - What You Need To Know About Starting An Online Business After the Great Resignation - A Guide for Aspiring Business Owners

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