Are you a small business owner feeling overwhelmed by the content-creation process? Content creation can be stressful, but it doesn't have to be. In this blog post, I will share some simple strategies for repurposing and simplifying your content creation process. Now, instead of stressing out about what kind of content to create this week, you'll feel empowered as you take control of your content strategy and ensure that every piece works together seamlessly!
The importance of content repurposing
When it comes to content, repurposing is key. By taking content you've created and using it differently, you can reach a larger audience and keep your brand at the forefront of their minds.
Not only that, but it's also important to consider how your audience on different social media platforms interact and engages with content.
Repurposing the same content for different platforms can help you deliver a unique experience for each one.
You can also save time and ensure that your content remains evergreen.
Here are some creative ways to repurpose your content
Blogging
Create blog posts from existing articles or social media posts and share them across your various channels to increase their reach. If writing isn't your cup of tea and you prefer to speak instead, there are two options available for you.
- Grab the audio from one of your videos and get a transcript. Once you have the transcript, use that exact wording to create a blog post.
- If you're uncomfortable speaking in front of a camera, why not record yourself discussing a subject and then transcribe it into an article? This is an effective way to create engaging content without having to be on camera.
You can grab a few quotes from your blog post and easily turn them into stunning visual graphics in Canva. Use them in your email newsletters or social media feeds to break up the content and make it more visually appealing.
Follow your intuition and do whatever you are able to reproduce consistently.
Infographics
Break down researched data into an easy-to-understand infographic and post it to social media. You can leverage this material in your emails, thus driving readers back to a video or relevant blog post, or landing page regarding your products and services. Make those graphics work!
For those of us with a visual-oriented mindset, sometimes an image is much more effective at conveying information quickly and concisely.
Videos
Take existing content, such as a blog post or article, and turn it into an engaging video. There are plenty of tools to choose from. Square video is perfect for engaging viewers in short form and allows you to keep your content concise and engaging on Instagram/Facebook Reels, and Twitter. Vertical video is great for Pinterest video pins, TikTok, and YouTube shorts.
Allow your audience to become acquainted with you and gain insight into who you are by showcasing yourself in video form. You can also use video to add personality, which builds trust and loyalty.
Just keep in mind that every platform has different requirements when it comes to video length, aspect ratio, and other factors. So be sure to read up on the specifics of each platform before you start creating your video content.
I've turned some square videos into GIFs that go where? Email newsletters. Are you seeing a pattern here?
Podcasts
Create podcast episodes from YouTube videos, interviews, blog posts, or articles to increase your reach. You can even post snippets on social media (think Twitter square video, YouTube shorts, Pinterest video pins, TikTok, and Instagram/Facebook Reels) to build anticipation and drive people back to the full episode.
Podcasts are a great way to reach new audiences and establish yourself as an authority on a certain topic.
Slideshows/Carousels
Transform existing content into an engaging slideshow and post it on social media. Slideshows are a great way to repurpose content as they allow us to quickly move through information in a visually appealing way that is easily digestible.
So, if you have evergreen content that you want to repurpose, why not create a quick slideshow or carousel post? Just remember to keep it interesting and relevant!
And guess what? Slideshows are an invaluable starting point for any webinar, course, or workshop. Their ability to draw in viewers and ignite the learning process is top-notch!
Reinvent Old Content to Serve Your Audience Fresh Ideas
Reimagine your existing content and find creative ways to repurpose it. Consider leftover food; the meal is already cooked, you just need to dress it up differently! By reinventing old content, you can serve your audience fresh ideas in a brand-new way.
Ultimately, content repurposing saves you time and money, allowing you to reach a wider audience with minimal effort. Take some time this week and think about how you can repurpose your existing content.
Simplifying the content creation process
Writing content can be time-consuming and intimidating, but it doesn't have to be with Jasper.
When it comes to creating content, there are many different ways to go about it. You can write it yourself or hire a writer to do it for you. You can also use a content creation tool to help make the process easier.
In the beginning, you'll have to take on the task yourself. Writing can be daunting, but with a bit of practice and some trial and error, you'll find that it gets easier with time. One tool out there that can help you with writing content is Jasper (formerly known as Conversion.AI and Jarvis.AI).
Jasper is a tool that helps you create content quickly and easily. It uses AI to generate content ideas, rewrite sentences, and even provide suggestions for images. You can also use it to find topics related to your brand, build an outline for blog posts, and edit your articles for grammar and clarity.
Using a tool like Jasper can help you simplify the content creation process, making it easier for you to generate ideas and create content. In conjunction with Grammarly and Rank Math SEO, you can be sure that the content you do create is well-written, optimized for SEO, and ready to be repurposed.
Creating videos with Lumen5 is easy as drag-and-drop
Lumen5 is a content creation tool that helps you turn blog posts into videos. It's an easy-to-use platform that allows you to insert your own images, video clips, and music to create engaging videos in minutes.
Lumen5 is a great way to repurpose existing content into something new and exciting. You can use it to create explainer videos for social media or YouTube ads. You can also use it to break down complex topics into simpler visuals so your audience can better understand them.
Just drop the URL and watch Lumen5 go. You can have the AI do the work for you or you can select which images, videos, and text boxes you want to use. Once your masterpiece is complete, you can export it in any format necessary for platforms such as YouTube or social media channels. Now with the click of a button, you can have a video at your disposal!
Lumen5 is an incredibly useful tool that can help you generate attractive videos in no time, but it isn't the one-size-fits-all solution I prefer.
BIGVU is your go-to teleprompter for creating interactive content
BIGVU is another web-based tool that allows you to create interactive content. It has a range of features, such as text overlays, animations, and audio clips, which can be used to create engaging videos.
Using BIGVU's easy drag-and-drop editor, you can create videos that will capture and hold your viewers' attention. You can also incorporate text, images, GIFs, animations, and more to make the content even more engaging.
Create captivating videos that cut to the chase, where your script scrolls down for viewers to read. With automatic subtitles, logo, and colors you can be sure to leave a lasting impression on your audience. Reach out via social media platforms, vlogs, or email campaigns – create meaningful conversations with them through chat messages!
Once you've made your video, it's easy to share on social media platforms such as Instagram or Twitter straight from the web or app.
With the BIGVU app, you can transform your phone into a portable recording studio. Transform your editing process with this revolutionary AI-powered voice-to-text software. Create perfect audio and video projects by evening out sound levels to achieve uniformity, all from the convenience of a single assistant!
This one for me was a game-changer. Thank you AppSumo!
Unlock the full potential of your videos on social media with Repurpose.io
With just a few clicks, get ready to maximize engagement and captivate audiences everywhere. It's a simple-to-use content automation software that will help you boost your online presence without requiring you to spend hours uploading your material on numerous platforms.
You can create 25 pieces of content from single audio or video from your browser, then schedule them to go out to multiple platforms, including YouTube, Facebook, Twitter, LinkedIn, and others. No software to download!
Here's What Repurpose.io Can Do For You
- Convert audio files into videos automatically so that they may be quickly consumed on social media.
- Create appealing headlines for your video captions to help them stand out in social media feeds.
- Create horizontal, vertical, or square templates to ensure your videos look good on each social networking platform.
- Turn live streams and videos into audio podcasts to reach a new audience that enjoys consuming on the go.
- Schedule videos to be uploaded natively on numerous social media platforms, so you won't have to do it daily.
It's well worth your time to try it for yourself.
Create Your Graphics With Canva
Canva is an easy-to-use design platform that helps you create professional graphics for your blog, website, and social media posts. It provides templates for things like business cards, posters, presentations, and more.
The drag-and-drop feature makes it simple to customize text and images quickly. And with its vast library of images, fonts, and illustrations, you can easily create visuals that will help your content stand out from the crowd.
You can also use Canva to resize images for different platforms or create gifs and animations. It's a great way to add some extra flair to your content without spending too much time on design.
How do I do it?
I've created a folder with all of my templates. This helps me quickly find the template I'm looking for and get to work creating my graphics. The branding kit is set up with my color palette and fonts. I also have this set up in Adobe Illustrator because sometimes I need to work with vector images.
- The blog post featured image doubles as a Twitter and LinkedIn image post.
- Pinterest Image and Video Pins double as Instagram/Facebook Stories.
- Instagram/Facebook Image for the feed doubles as a graphic on a blog post or email newsletter.
- Resized YouTube thumbnails and video templates can be used with Repurpose.io for Instagram/Facebook Reels, YouTube Shorts, and Pinterest Video Pins.
- Square video clips become GIFs.
- Jasper.AI to generate ideas.
- Lumen5 to convert blog posts into videos.
- BIGVU when I need to do an explainer video.
- Repurpose.io to send my videos to their social homes.
…and that's just the start!
Save time and streamline your content production with these helpful tools! Repurpose makes it effortless to get your material out on multiple platforms, Canva simplifies producing stunning visuals without much labor, Lumen5 takes your blogs to the next level with a more visual approach and BIGVU helps you create explainer videos quickly. Just a few clicks away and you can seize control of your material and extend its reach more than ever before – all with ease!
Tips for Creating Cohesive Content
There are a few things to keep in mind when creating cohesive content.
First, make sure your content is consistent and follows the same tone. Different content pieces should have the same look and feel when it comes to visuals, fonts, logos, and even colors. This will help you create a cohesive brand message that resonates with your audience.
It's also important to stick to one voice or style of writing. This will help you create consistent content that is true to your brand identity.
Finally, make sure that all of your content pieces are optimized for SEO. This will ensure that they rank higher in search engine results and help more people find your content.
Content is Powerless Without a Strategy
To simplify the process, make sure to plan. Have a content calendar in place, so you know what needs to be done each week. This will help ensure that all deadlines are met and that your content is relevant and effective.
When executed correctly, a content strategy can provide several benefits for businesses. Perhaps the most obvious benefit is that it can help to drive traffic to your website. By creating high-quality content that is interesting and relevant to your target audience, you can attract more visitors interested in what you offer.
Another major benefit of a good content strategy is that it can help to improve your SEO. By including keywords and other SEO factors in your content, you can make it easier for potential customers to find you online. Additionally, good content can help establish your brand as an authority in your field, leading to more sales and conversions.
Ultimately, a well-executed content strategy can provide a wide range of benefits for businesses of all sizes. If you want to improve your website's traffic, SEO, or brand reputation, then a content strategy may be just what you need.
Conclusion
To wrap it up, content repurposing is a fantastic way to simplify the content creation process while boosting your traffic and social engagement. A well-executed content strategy looks creative, organized, and highly cohesive – making it easier for readers to understand your message. With proper coordination between teams and cutting-edge tools, you can create a multi-channel marketing strategy with consistent messaging that builds loyal audiences over time. Are you ready to see the power of content repurposing? What other tools are you using to repurpose content? Share in the comments below!
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